David Vanden Bout Proposes Dynamic Redesign of “Hook ‘Em Hoons” Sign and Logo
Austin, Texas — May 15, 2025 — In a creative move that signals both growth and innovation, designer and strategist David Vanden Bout has proposed a comprehensive redesign of the iconic “Hook ‘Em Hoons” sign and logo. The proposal introduces a refreshed visual identity that aims to modernize the group’s image while preserving the spirit and grit that made the brand a Texas original.
The Hook ’Em Hoons — a spirited collective known for their passion for motorsports, Texas pride, and high-adrenaline events — have long embraced a rugged and rebellious visual style. But with a growing digital presence, wider community engagement, and a future aimed at national influence, the time for an updated identity had come.
A Modern Vision with Deep Roots
David Vanden Bout’s redesign proposal is not just a cosmetic update; it’s a rethinking of the brand’s essence. His concept fuses modern design principles with elements deeply rooted in Texan culture and the Hoons’ legacy.
“The Hook ’Em Hoons have evolved from a local underground motorsports crew into a full-blown movement,” Vanden Bout said. “This redesign is about matching that evolution with a logo and sign that reflect where we are now — bold, fast, and undeniably Texan.”
Vanden Bout’s vision maintains the brand’s authenticity while introducing clarity, adaptability, and professionalism. The new design will be optimized for digital use, merchandise, signage, and large-scale events, offering consistency across all platforms.
Key Features of the Redesigned Logo
The updated logo retains the foundational imagery of Texas pride and speed culture, but with a polished, high-impact aesthetic. Here are the standout features:
Streamlined Longhorn Emblem: A sleek, stylized longhorn head replaces the older, rustic version. Its contours are sharper and more aerodynamic, invoking both tradition and motion. The horns subtly curve into a lightning bolt shape, symbolizing energy and speed.
State Outline Integration: Behind the longhorn, the shape of Texas is subtly embedded, serving as a background watermark that anchors the logo in its geographic identity. It’s faint enough not to overpower the main design, but distinct enough to declare origin.
Bold Custom Typography: “Hook ’Em Hoons” is now rendered in a custom-designed typeface that blends vintage western motifs with clean, modern lines. The lettering is strong, balanced, and instantly recognizable — making it ideal for decals, shirts, digital graphics, and sponsorship materials.
Color Palette Update: The traditional burnt orange remains the core brand color, but it is now paired with deep matte black and metallic silver accents, giving the logo a rugged yet premium feel. An optional variant in high-contrast white-on-black is also included for alternate uses.
A Sign for a New Era
Alongside the logo, Vanden Bout proposed a total redesign of the Hook ’Em Hoons’ headquarters sign — a landmark structure outside of Austin that greets members, visitors, and fans. The new design calls for a heavy steel frame with backlit LED lighting, including programmable color changes for events or special occasions.
“The new sign is more than just a location marker,” Vanden Bout explained. “It’s a symbol of identity — something that tells people as soon as they see it: this is where passion lives, where performance meets pride.”
The signage will feature the updated longhorn emblem in full scale, flanked by dual vertical flags displaying the motto “Burn Rubber, Not Bridges,” one of the Hoons’ unofficial rallying cries.
Community Reaction and Next Steps
Since presenting the concept, Vanden Bout has received enthusiastic support from many members and fans of the Hook ’Em Hoons. Early mockups shared at a private club event were met with applause and nods of approval, particularly among younger members looking for a brand they could represent proudly in both real life and online.
“This is exactly the kind of upgrade we needed,” said longtime Hoon member Trevor Steele. “It’s still us — just better. Sleeker, sharper, and more badass.”
The redesign proposal will go to an official vote by the organization’s leadership council later this month. If approved, the rollout of the new logo and sign will begin immediately, starting with an unveiling event slated for mid-summer. Updated merchandise, social media graphics, and branding on official vehicles are expected to follow.
A New Chapter in the Hoons’ Story
For David Vanden Bout, the redesign represents more than just an aesthetic refresh — it’s a symbol of momentum. “We’re not just updating a logo,” he said. “We’re telling a story about who we are and where we’re headed. The Hook ’Em Hoons are ready to drive into the future — full throttle, no brakes.”
As the community continues to grow and gain national attention, the new branding stands to carry the group into a new era of recognition and respect — all while staying true to the asphalt roots and southern swagger that built the legend of the Hoons.
